Build-a-Bearville is website run by the Build-A-Bear company. On the site, you can access games from Build-A-Bear and take part in the virtual world of Bearville.
The site targets kids between the ages of 6 and 14. It is designed to be an extension of the experience in the Build-A-Bear retail workshop.
Users of Bearville have the ability to buy clothes and furniture for their online character. You do not need a credit card to this though. In fact, you can do it with store credits. And for some items, such as special or limited edition items, you have to use store credits.
To get store credits, you need to make a purchase at your local Build-a-Bear Workshop store. When you do this, you get a special code for store credits on Build-A-Bearville.
If you want to put an elf costume on your Bearville character, you have to to to your local Build-a-Bear Workshop. Make a purchase to get your elf ID card, which had the code on the back. Once you have the code, you can enter it on your Bearville account so that you can buy the elf costume in the game.