Important Dates for Black Friday Ads

Monday, 11/19: Walmart.com has confirmed that it’s releasing its full Black Friday advertisement online on this day. Sam’s Club has said that it’s doing the same this year. Last year, Toys “R” Us and Micro Center also released their Black Friday sales on this day.

Tuesday, 11/20: By early morning last year, Best Buy released its Black Friday ad on this day. Also on this day last year: IKEA and LEGO.com. Big Lots has confirmed that its Black Friday ad will be available as well.

Wednesday, 11/21: Most other “big box” stores will release their Black Friday ads by today, based on historical patterns. That includes Staples, Circuit City, Target, Office Depot, OfficeMax, Dick’s Sporting Goods, and more.

Thursday, Thanksgiving Day, 11/22: Also called “Black Thursday,” most Black Friday specials will be available for online ordering on this day (excluding some doorbusters) at BestBuy.com, Staples.com, CircuitCity.com, and many others, based on historical patterns. Walmart.com and SamsClub.com will have special Thanksgiving Day sales online. Also, Amazon.com will release the results of its latest “Customer Votes” promotion (last year, a $100 Xbox 360 was so popular, it took down Amazon’s servers.) Last year some “slow movers” didn’t post Black Friday information until today, including Linens ‘n Things and Lowe’s. Also on Thursday, many stores will release “secret sales” that will be available only in-store on Friday. Wal-Mart has confirmed this, and Best Buy did it last year.

Black Friday, 11/23. In addition to the big box retailers, expect Black Friday sales from The Apple Store (online only), Target.com, HomeDepot.com, and others. SportsAuthority.com and Kohls.com advertised online doorbusters last year, although those doorbusters weren’t particularly good deals. Walmart.com sold many of the best doorbusters from Wal-Mart stores. Amazon.com has confirmed its intention to have an online Black Friday sale.

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